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How Brand Identity Is Defined

BY LAURA LAKE All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo,

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Brands, Marketing & Industry
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Itanna Hosts Demo Day for Its Second Accelerator Programme

Itanna concluded its 2019 Accelerator program on Thursday 14th November, by hosting its second annual Demo Day. At the event, the three participating companies presented

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Brands, Marketing & Industry
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Vaping Giant, JUUL, sued for Selling Contaminated Vaping Pods

American e-cigarette giant, JUUL, is being sued for allegedly deliberately distributing contaminated vaping pods to customers and retailers. A former top executive for the vaping

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Brands, Marketing & Industry
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Samsung Galaxy Fold Sells Out in Nigeria

The highly anticipated Galaxy Fold, a new foldable device creating a new mobile category, is clearly a hit with Nigerians. The first batch released has

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Brands, Marketing & Industry
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Stanbic IBTC Wins 5 Awards At The 2019 FMDQ Gold Awards

Stanbic IBTC Holdings PLC, a member of the Standard Bank Group, has won five awards at the 2019 edition of the FMDQ Gold Awards which

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Arts & Entertainment
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Soyinka, Orimoogunje, others advocate cultural renaissance at Yoruba Lakotun

The Nobel laureate, Professor Wole Soyinka and Professor Oladele Orimoogunje have also lent their voices to the advocacy of cultural renaissance championed by Yoruba Lakotun

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