P+ Measurement Services, media intelligence and audit agency and MediaTrak, undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement for the year 2019.
The report shows that the total media advert spends by the Nigerian Banking Industry was N5,510,470,493, while the total media advert placement was 95,182.
TV media advert spend accounted for N1,962,800,812, while Radio media adverts were N388,715,568, and Newspaper spend was N3,158,954,113 in 2019.
The total advert placed on TV was 24,823, Radio 65,448 and Newspaper 4,911. While the most preferred media house on TV was CNN, while that on Radio was Wazobia FM Lagos and in the newspaper was ThisDay.
Sample Size: 21 Commercial Banks in Nigeria
Media Type: Television, Radio and Print Media
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