Dell brings brilliant color and remarkable screen performance to creators at Adobe MAX

By Yoon Lee, VP, Commercial Displays Marketing

We are often inspired by creators who see the world in the widest range of colours. Emerging technologies and tools continue to provide content creators with more precise, accurate and consistent colour experiences, maximising their creative potential. A recent Dell-sponsored IDC research study1 further concluded that with the adoption of immersive technologies, it will necessitate more advanced monitors designed to support new emerging workloads like data-centric and design tasks. As the world’s number one monitor company2, we are relentless in our pursuit to help unleash creativity and maximise productivity for the ultimate visual experience.

Today at Adobe Max, Dell is excited to introduce the Dell UltraSharp 27 4K PremierColor Monitor (UP2720Q) — the world’s first 27-inch 4K monitor with built-in colourimeter and ThunderboltTM 3 connectivity for content creators who require colour-critical performance.

Beginning in January 2020, photographers and still or motion picture editing professionals will be able to use this monitor to fully maximise the Adobe RGB colour gamut and create brilliant content with precise colour and amazing detail. The Dell UltraSharp 27 4K PremierColor Monitor offers 100% Adobe RGB, 98% DCI-P3 and 80% BT2020, providing a wide range of colour reproduction across different colour space standards. DCI-P3 is increasingly being adopted as a colour standard on more devices like smartphones, web browsers and television due to the larger colour gamut and higher colour accuracy, leading to more content being developed in the DPC-P3 colour gamut space.

The built-in colourimeter helps users stay productive and get work done faster with quick and easy calibration – on-demand or scheduled after hours for consistent and optimised colour performance every time. Users will also experience a more efficient workflow with a responsive built-in colourimeter that maintains consistency from production to delivery. The UltraSharp 27 4K PremierColor is a CalMAN® Ready monitor and works seamlessly with CalMAN® colour calibration software (sold separately) to perform a variety of tasks, including calibration with a built-in or external colourimeter.

Creative professionals will also appreciate the finer details that show up crisply with 4K Ultra HD resolution. The high contrast ratio and low dark luminance offer impressive contrasts and deep blacks. Any unwanted glare and reflection on the monitor from sunlight or overhead lights can be reduced using the easy-to-attach shading hood.

This performance-packed monitor offers ThunderboltTM 3 with speed up to 40Gbps– the fastest5 and most versatile connectivity with two ThunderboltTM 3 ports, and can charge up to 90W to a connected notebook while simultaneously transferring video and data signals6. You can daisy chain up to two 4K monitors with ThunderboltTM for multitasking efficiency and increase your productivity by up to 21%7. Finally, the Picture-By-Picture (PBP) feature is ideal for comparing visual content side by side, allowing users to view the same image in different colour spaces, or compare images from two different sources.