Dufil Prima Foods Plc was the centre of attraction in this year’s Advertisers’ Association of Nigeria ( ADVAN) Awards for Marketing Excellence, West Africa, as three of its brands-Indomie, Hypo and Power Oil-clinched 10 different most coveted awards during the award ceremony.
According to the organisers of the award, the ADVAN Awards for Marketing Excellence is aimed to acknowledge and reward marketing professionals that have made outstanding contributions to the profession. “The ADVAN Award for Marketing Excellence, West Africa, is a significant event that appreciates and commends the meticulous effort of marketing professionals towards the success and growth of the marketing industry in the West African sub-region,” the organisers said.
At the award ceremony which held in Lagos, brands from the stable of Dufil Prima Foods Plc shine to the admiration of everyone who attended the audience-studded event. While Hypo, Indomie and Power Oil clinched first, second and third positions respectively in the Innovation Category of the Award, Minimie Chinchin came third in the Campaign of The Year Category. Power Oil came first in the Corporate Social Responsibility (CSR) Category and Indomie clinched third place position in the Experiential Marketing Category of the award. The second and third place positions for Brand of the Year Category went to Indomie and Power Oil respectively, just as HYPO and Indomie came second and third in the New Brand/ Extension/ Revitalisation Category.
Praising the performance of the Dufil Prima Foods Plc performance during the award, ADVAN Awards organisers said the firm has consistently apply professional marketing principles to generate real measurable success for her various brands to the benefit of consumers in the sub-region.
Receiving the awards on behalf of Dufil Prima Foods Plc Chief Operating Officer (CEO), Mr Sharma Girish, thanked the organisers of the award, nothing that the performance of the various brands at the event is a great encouragement to the Dufil Prima Foods Plc family. “We at the Dufil Prima Foods Plc really appreciate the various recognitions we have received through these awards. If ADVAN is saying through these awards that Dufil Prima Foods Plc is doing great, certainly that is the truth,” Girish said
“But we also know whoever that more is given, more is also expected from such one. Therefore, we at Dufil Prima Foods Plc see these awards as push for us to do more in bringing different innovations into the production and marketing of our brands. We are not going to disappoint in that expectation.”
The performance of the various brands from the stable of Dufil Prima Foods Plc during the ADVAN Awards agree with earlier ranking by Kantar Worldpanel, an international brand ranking body, which rated Indomie in September as the most-chosen noodle in the 2018 Edition of Global Fast Moving Consumer Goods (FMCG) brands and top 8 in the “Top 50 Ranking” of the world’s most-chosen FMCG brands. Kantar Worldpanel had been in existence for the past 60 years.