FirstBank innovates with SPARK to promote kindness as a lifestyle

As a way of promoting sound moral values and rekindling the kindred spirit, Nigeria’s oldest financial institution, First Bank of Nigeria Limited, has launched SPARK, an initiative aimed to restore the fading age-long culture of being one another’s brother’s keeper.  

Start Promoting Acts of Random Kindness (SPARK) is a values-based initiative designed to raise consciousness on the need to be kind. SPARK which was introduced in 2017 espouses reigniting our values especially acts of showing kindness which appear to be eroding fast.

SPARK as an empowerment programme offers both staff of the Bank and external stakeholders, the platform to support humanitarian causes through crowdfunding by enabling and encouraging them to make small contributions/donations in aid of members of society in critical needs.

“SPARK will help drive goals such as promoting acts of random kindness by meeting the needs of people and touching lives”, FirstBank’s Group Head of Marketing & Corporate Communications, Mrs. Folake Ani-Mumuney, said.

 According to her, the framework of SPARK is a three-year approach which started last year during the Bank’s Corporate Responsibility & Sustainability Week (CR&S). Ani-Mumuney stated that the employees were encouraged to participate by nominating those they thought were deserving of acts of random kindness

“FirstBank is pleased to announce that 10 beneficiaries have emerged from over 100 nominations based on the criteria of community/individual’s emotive story and the significance of the individual/community need”, she enthused.

The beneficiaries include Baby Ijeoma, who was in dire need of cardiac surgery to correct her congenital heart disease and forestall irreversible and life-threatening complications, got over N1.5 million assistance. Also, Mrs. Mary Pius, a widow with five children and fruits seller who was unable to send her children to school, received N100,000 and this gave her business some boost.

Others are Lawal Seun, a boy and the third child of a blind woman in Ondo town whose husband abandoned with the four children some years ago. Seun is now able to pay his school fees in his secondary school due to the N150,000 SPARK offer.

To participate, caregivers are encouraged to send pictures of their SPARK acts to SPARK@firstbanknigeria.com and anyone can win an opportunity to facilitate this phenomenal movement. Donations should be made to FirstBank CSR giving account number, 2032375514.

Donated resources would be efficiently used in the following committed areas: Education for young people; Women and Children; Old people & People living with Disabilities; and Specified interests of donors.

At almost a century, two decades and five years of existence, First Bank of Nigeria Limited, the premier financial services provider in West Africa, has contributed to all aspects of building lives and national economies since 1894 with footprints in Nigeria, Ghana, The Gambia, Guinea, Sierra-Leone, Senegal, Democratic Republic of Congo, United Kingdom, France and China.

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