Indomie Expands Footprint in Nigeria with New Merchandising Stores and Noodles Bar

. Indomie instant noodles, the number one instant noodles brand in Nigeria has expanded her newly established Indomitables Heroes characters merchandising franchise to three more locations in Lagos.
Also added as part of Indomie’s expansion drive is the newly launched Indomie Café – a new chain of quick-service restaurants designed for Indomie consumers to enjoy their favourite Indomie instant noodles in their own unique ways.
The three newly established merchandising stores located at Ikeja City mall, Surulere Mall, Silverbird Galleria in Victoria Island and Circle Mall in Lekki brings the total number of Indomie merchandising stores in Lagos to four. While the Indomie cafés are located at Surulere Mall in Surulere, Silverbird Galleria in Victoria Island and Circle Mall in Lekki.
Commenting on the recently launched stores, the Group Public Relations and Events Manager, Dufil Prima Foods, Mr Tope Ashiwaju said, “The launch of the new stores is part of our expansion plan, which allows us to bring the creative and exciting Indomitables heroes experience closer to more children. The store features engaging digital experiences in a unique physical space that will inspire children, parents and fans to fully explore the Indomitables heroes’ experience. Children and families will be inspired and experience first-hand the creativity and imagination that goes into the Indomitable character merchandise building; all available in the new stores at any given time.”
The Indomitable heroes store creates a strong bond with the brand giving every child the opportunity to look cool, just like their favourite Indomitable superheroes via various merchandising goods which include t-shirts, school bags, sunglasses, pencil cases, face caps and many more. The store also has Indomitables superhero stickers which can be used to customise any surface and turn it into a certified Indomitables heroes brand.
Also speaking on the stores, the project manager, Indomitables Souvenir stores, Folasade Oluwafemi added that “Our Indomitables Heroes’ store is a great way for kids to experience our characters first-hand and enjoy a memorable connection. The new stores at Surulere Mall, Silverbird Galleria and Circle Mall are unique and we look forward to offering visitors a truly awesome Indomitables shopping experience.”
Besides the newly launched Surulere and Victoria Island outlets, Indomitables Heroes’ store is also available at Jumia online and several other supermarkets in Lagos. The new stores will become a touchpoint for the brands’ community by providing creative and exciting Indomitables heroes experiences through various merchandise materials and immersive play experiences. The store features kid-chic designs, innovative displays and consumer eco-friendly merchandise that deliver an engaging, entertaining and exciting experience for children.
On the Indomie Café, the Group Public Relations and Events Manager, Dufil Prima Foods, Mr Tope Ashiwaju said, “The quick-service restaurant is designed in such a way that one can customise their Indomie noodles to suit their taste buds and fancy, with a variety of condiments, sauces and spices. It is an ‘aromatic experience’ as well as a visual treat for our customers to see each dish being prepared with fresh ingredients right in their presence.”
He promised that more of Indomie cafés will be opened soon in other locations across the country.

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