Four winners have emerged from the just concluded Indomie ‘Draw Your Dream Holiday’ promo. The winners went away with various prizes, including a mega prize of an unforgettable all-expense paid travel experience to any country in the world.
The ‘Draw Your Dream Holiday’ promo is a consumer engagement promo organised by Dufil Prima Foods PLC, makers of Indomie Instant Noodles, for children to relate their travel experiencesduring school holidays using illustrations. The campaign was communicated through television, radio and even through wrappers of Indomitables pack.
The promo, which ran for three months starting in September, had several interesting entries from children nationwide. At the end of the promo, Aliyat Disu, 10; Chinemeren Eze, 12; Michael Prosper Oluwaseun, 12 and Jimba Solomon Chisom, 13 emerged winners.
The four children will travel to any country of their choice with one of their parents each, as part of the reward.
Making the announcement in Lagos, Dufil Prima Foods PLC’s Group Public Relations and Events Manager, Mr Temitope Ashiwaju, stated that the promo was a way of rewarding children for their unwavering loyalty to the Indomie brand.
“We are happy with the level of participation we received from children while the ‘Draw Your Dream Holiday’ promo lasted. Such participation is a clear pointer that children really value the Indomie brand.We know that holidays create beautiful and memorable experiences for all of us, including children, and so a few months ago we came up with the idea of a promo to reward children with a fantastic travel experience. And as a loving and caring brand, Indomie Instant Noodles planned to make the upcoming holiday much more special by offering them an all-expense paid trip to any destination in the world.
“The Indomie brand is known for fun and excitement and we needed to bring that to bear in any promo we wanted to tie the travel experience to. We could not think of a better fun-filled exercise to engage these children in than to allow them do one of the things they love doing best-drawing. We all know children love to draw, so the ‘Draw Your Dream Holiday’promo decided to reward children for doing what they love to do best. All they needed to do was to draw their last holiday experience, take a picture of it and send it to a dedicated WhatsApp number. Dufil Prima Foods PLC is delighted to reward these children along with their parents with a trip to anywhere in the world they choose to travel to.”