INFOGRAPHICS: Nigerian Banks Advert Spend – AUGUST 2019

P+ Measurement Services, media intelligence and audit agency and MediaTrak, undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement in the month of August 2019.

The report shows that there was a decrease of 47,481,779 in the total Nigerian Banking Industry media adverts spend in August compared to the month of July.

TV media adverts in the Banking industry for August saw a decrease in media spend, compared to July with a decreased spend of N19,775,961, while Radio media adverts in August also saw a decrease in media spend, compared to July with a decreased spend of N12,377,827, and the Print media adverts in the Banking industry for August saw a decrease in media spend, compared to July with a decreased spend of N15,327,991.

Sample Size: 21 Commercial Banks in Nigeria

Media Type: Television, Radio and Print Media

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