La Casera Apple set to deliver more innovation to its consumers

The La Casera Company (TLCC), in line with its unrelenting efforts at sustaining its strong market presence in the ever competitive Nigerian soft drink market, has promised its consumers that it will continue to evolve to remain the most preferred apple soft drink amongst apple drink aficionados and beyond.
Apart from La Casera apple, which is the flagship brand, TLCC also produces other premium quality brands such as Smoov Chapman, Bold Bitter Lemon, Nirvana Soda Water and Nirvana Table Water. The Group Marketing Director of JOTNA (the parent company of TLCC) Mr Emmanuel Agu, has said that this year will not be an exception in terms of innovations, as the company has a continuous and improved strategy in place to drive the brands for easy market penetration.
La Casera apple drink which is present in every state in Nigeria, has been around for almost two decades and continues to set the pace in the apple segment of the soft drink market. The brand remains the apple soft drink to beat in terms of original apple content and unique crispy apple taste. Consumers of La Casera nationwide have come to discern and appreciate the tasty apple goodness the brand offers.
Reflecting on the stellar performance of La Casera apple over the years in Nigeria, Senior Brand Manager TLCC, Ruth Ode, said that La Casera has warmed its way into the hearts and minds of its consumers not only by offering a premium experience apple drink but also by building strong brand equity through various consumer engagements and trade support programmes. ‘’This is why La Casera Apple has taken a position as one of the leading brands amongst consumer soft drink choices, experiencing strong demand and visibility nationwide’’ she added.
She added that even though La Casera is already known for its pace setting and innovation, the brand would not rest on its oars in offering consumers even more. A fact that is easily corroborated by the very high end to end quality standards that are responsible for producing the brand. La Casera ensures strict adherence to modern food and beverage production guidelines using the most sophisticated, world class production lines available anywhere in the world today.

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