The La Casera Company has pledged its support to artisans and technicians in the country in their quest to embrace technology and innovation as tools to enhance their craftsmanship.
The call was made by the Managing Director of The La Casera Company, Mr Chinedum Okereke while addressing artisans and technicians at the Nigerian Artisans and Technicians Association of Nigeria (NATAN) conference, which was held in partnership with The Federal Ministry of Industry, Trade and Investment, on 27th November 2019 at the National Arts Theatre, Iganmu, Lagos.
According to Okereke, self-development in this modern age requires the adoption of innovation as a key prerequisite for success. He encouraged the artisans and technicians to empower themselves through skill acquisition programmes that will help them adapt in today’s technologically driven environment.
Tasting of a quality product – Managing Director of The La Casera Company, Mr Chinedum Okereke
Citing La Casera as an example, Okereke revealed that it was through innovation that the company was able to optimise its operations and maintain its leadership position in the marketplace. “We pioneered PET packaging in the Carbonated Soft Drink (CSD) industry with La Casera apple. Our factory is fully automated, minimising human interference with a production capacity of about 2000 BPM (bottles per minute) which translates into an installed capacity of more than 1 billion bottles of 50cl per year. This is done to ensure the highest product quality even as we continuously work towards more ways to innovate and delight our consumers.”
While commending The La Casera Company, the State Chairman of the Nigeria Automobile Technicians Association, Board of Trustee and Chairman of Lagos Artisans and Technicians, Ashiwaju Jacob Omonide Fayehun, commended the company for supporting the group with large sums of money despite the harsh economic atmosphere in the country.
He revealed that La Casera is loved by all and sundry and is considered the soft drink of choice for most artisans and technicians because it helps to keep them refreshed even while on the job.
Ashiwaju Omoniyi appreciated the company for supporting and empowering members of the association and reiterated their loyalty to La Casera apple as their preferred refreshment drink.
While appreciating the company, one of the beneficiaries of the La Casera empowerment scheme, Tayo Adesuyi, of Federal Motorcycle and Generator Mechanic Association of Nigeria, enjoined the public to disregard any rumour aimed at the brand as they all love the product and will continue to refresh with La Casera.
Other lucky winners who emerged through the transparent raffle draws were Nasiru Akinwunmi from Builders Sector, Olayiwola Gbenga Oluseyi from Information Communication and Technology Sector, Akeem Rofiat Bukola from Catering Sector and Fasasi Lukmon from Fashion Sector.