Features & Editorials

African PR Practitioners Need to Seize the Narrative on Climate Change to Prevent Western Propaganda

Wikipedia says “Climate Change occurs when changes in Earth’s climate system result in new weather patterns that remain in place for an extended period. This length of time can be as short as a few decades to as long as millions of years.” In a simpler explanation, Climate Change is the rise in average surface …

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The Boko Haram displaced kids: Spare a thought of kindness this Yuletide season

The photo above: The most recent picture of little Maria – Nov 09, 2019 The Christmas season is upon us again. This is typically the season where we splurge on ourselves and our loved ones. As we indulge in the excess of the season, let us spare a thought for the less fortunate among us, …

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Lessons from the U.K. Brexit Election by Austin Okere

The U.K. has announced the result of the “Brexit Election”, and Boris Johnson’s Conservative Party won a landslide victory, mostly at the expense of Jeremy Corbyn’s opposition Labour Party. Listen to their statements after the results; “I will work night and day to repay voters’ trust”… Boris Johnson. “I will not lead the party in …

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The State and a State- A Review of “Silence Would be Treason”

Title: Silence Would Be Treason: Last Writings of Ken Saro-Wiwa (Second edition) Edited by Ide Corley et al Published: Daraja Press Year of Publication: 2018 Reviewer: Olutayo Irantiola At 52, I think I’ve served my time and, come to face it, I’ve lived a charmed life. A few more books, maybe, & the opportunity to …

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ALTON: Advocate or Antagonist

Technology enthusiasts are big on the power of new and emerging technologies to disrupt existing realities. Consider how personal computers, smartphones, and the internet caused disruptions. Today, we are talking about autonomous vehicles, 3D printing, robotics, artificial intelligence, wearables, and the likes. Oh, the possibilities! History has shown however that people can also be the …

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How Brand Identity Is Defined

BY LAURA LAKE All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image. Brand Identity is the message the consumer receives from the product, person, …

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Vaping Giant, JUUL, sued for Selling Contaminated Vaping Pods

American e-cigarette giant, JUUL, is being sued for allegedly deliberately distributing contaminated vaping pods to customers and retailers. A former top executive for the vaping giant alleged that at least one million tainted pods were put in the market earlier this year (2019). Former Senior Vice President of JUUL, Sidohartin Brescia claimed he was fired …

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Frustrations of O’Ride and Other Motorcycle-hailing Investors

Since the advent of the corporate motorcycle-hailing companies such as Gokada, ORide, Max.NG, GoBike, SafeBoda, amongst others, many Nigerians have embraced the idea of transport by bike. Many Nigerians embraced this to the extent that some have even parked their cars at home as they get to beat the daily traffic on the Lagos road. …

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African Governments, are you ready for the Fourth Industrial Revolution?

By Amrote Abdella, Regional Director of Microsoft 4Afrika At a recent conference in Johannesburg, a young college student posed a question to the Presidency of South Africa: “If we are introducing into basic education new subjects to be competitive in the Fourth Industrial Revolution, like coding, why do we have ministers of education that are …

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AFRICA: “SIGNIFICANT UNTAPPED POTENTIAL IN AGRICULTURE”

OBG publishes a special edition taking stock of agriculture in the continent Africa boasts significant untapped agricultural potential. While the continent accounts for 60% of the world’s arable land, it only contributes 4% of the total output. Cognisant of this, a global research and consultancy firm, Oxford Business Group (OBG), is publishing a study, Agriculture …

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