By Chido Nwakanma – The Public Sphere
Public relations professionals in the Lagos chapter of the Nigerian Institute of Public Relations will play a more prominent role in the awards process for the seventh edition of the prestigious Lagos Public Relations Industry Awards and Gala (LaPRIGA). LaPRIGA is the Oscars of the PR industry and will hold on 2 December 2022.
Lagos Chapter Chairman Mrs Comfort Obot Okonkwo led the chapter management team to announce the commencement of the seventh LaPRIGA awards at a press briefing on Thursday 7 July 2022.
Mrs Nwankwo underlined the imperative of participation in the exercise, comparing the scheme to a beauty contest. “The only ones who win in a beauty contest are those who participate. They are not necessarily the only beautiful ones, but they are the ones who step out to contest”, she stated.
LaPRIGA seeks to enthrone professionalism and best practices in public relations in Nigeria, starting from Lagos.
Awards Panel chairman Mr Chido Nwakanma said the seventh LaPRIGA would be more inclusive and rigorous. The panel seeks to get greater involvement of the members in nominating and voting for outstanding performers.
Nwakanma declared, “We announce for LaPRIGA 2022 the addition of six more categories to the awards scheme. The new awards recognise the growing diversification of public relations into many new areas as one of the essential management disciplines in the modern world.
“The new categories are Best in Technology Public Relations, Best in Public Relations Education, Best in Hospitality PR, Best in Political Communication, Best in Entertainment PR, and the Best Use of Research & Measurement.”
The existing categories include Public Relations Practitioner of the year, Corporate Communication Professional of the Year, Most Influential PR professional, and Outstanding Public Affairs Practitioner of the Year.
Others are the Best brand in storytelling, the Best innovation in Public Relations, Digital and social media agency of the Year, Rising Public Relations Practitioner of the Year, Best in Crisis and Risk Communication and Excellence in Internal Communication & Employee Engagement.
Another feature of the 2022 LaPRIGA according to Nwakanma is the more stringent criteria for the awards. He said, “Our more stringent criteria demand inclusion and community participation” and pointed to examples of the tough criteria.
Agency of the year. It would be
· A Firm demonstrating the best use of public relations in the service of clients
· The highest number of new account wins.
· The firm whose staff get the most nominations/awards at LaPRIGA
Practitioner of the Year
· Reckoning in at least three areas of public relations.
· Leader of an agency or team which gets the most nominations/awards in Lapriga during the year
· Voted as best by peers.
Best brand in storytelling. The criterion is “success in making the brand’s story part of the national conversation”.