Iconic singer, songwriter, performer and Afrofusion poster-boy, Burna Boy, releases another hard-hitting video for one of the most captivating singles from his sixth studio album “Love, Damini” — his instant hit street anthem, ‘It’s Plenty‘.
Directed by Troy Roscoe, these visuals are a chronicle of the Afrofusionpioneer’s career highlights and a personaltestimony to the lifestyle he wants to live. In this addictive sound, Burna Boy continues to take the listener on a personal journey, sharing his story, his way. Unflinchingly honest, earnestly positive and resolutely single-minded, are the messages passed across in these visuals where BurnaBoy has continued to cement himself as one of the most exciting and consistently great Africantalents.
With a richness and honesty that sets him apart, the release of “It’s Plenty” follows the unstoppable success of recent single “Last Last”, as well as his successful tours across The United Kingdom, Europe and the Americas. Off the back of recent interview on The Daily Show with Trevor Noah and performance on The Tonight Show Starring Jimmy Fallon, as well as the show stopping performance at the Delicious Festival in South Africa, Burna Boy is thrilling, unapologetic and liberated in ‘It’s Plenty’ — a mantra for everyone to call the shots, talk about exactly what they want and take charge of their present situations – a state-of-mind, in many ways, that he has worked towards, his whole life.
Burna Boy’s tireless energy, positivity and drive were never going to allow him settle for anything other than the best.
Published on Brandfit.