In commemoration of the 2023 World Malaria Day, Mortein Insecticide manufactured by Reckitt Nigeria has partnered with Spar Nigeria to further combat the spread of the malaria scourge in Nigeria. The management team from Reckitt, recently signed the partnership agreement with Spar Stores at its head office in Ilupeju, in Lagos. The partnership aims to raise awareness of the importance of preventive measures against malaria, a major health challenge in Nigeria. Mortein insecticide with it’s claim of “Killing 100% Mosquitoes” has been committed to eradicating malaria through its Fight to End Malaria Initiative in Nigeria.
Mortein will engage shoppers at Spar Stores around the country with flyers and instore communication materials with information on preventive measures against malaria. This was revealed by the Head, External Communications & Partnership, Reckitt Sub-Saharan Africa, Cassandra Uzo-Ogbugh. Speaking on the partnership, Uzo-Ogbugh noted the brand’s delight to partner with Spar Stores to further the fight against malaria in Nigeria, revealing that Mortein hoped to reach more people with its message of the importance of taking preventive measures against malaria. She stated, “At Reckitt, our purpose drives our brands, and Mortein is driven by its purpose protect families from pest borne diseases like malaria. This partnership with Spar Nigeria is part of our efforts to drive the awareness and education on malaria preventive measures such as the use of Insecticides, and proper sanitation to eradicate mosquitoes which are the carriers of the disease.
Speaking on behalf of Spar Stores, Operations Manager, Spar, Danish Khan, said, “We are pleased with the efforts Mortein is taking by educating the public about malaria prevention to ensure malaria is kicked out. We are also happy to have this campaign in our other stores so that the message will reach more people because Spar cares about its shoppers and Nigerians and this is a good initiative we would like to encourage.
As part of its Fight to End Malaria initiative, Mortein has also partnered with the Federal Ministry of Health through NMEP, the Lagos State Ministry of Health (LSMOH) and other state health agencies to foster malaria prevention education through TV infomercials, community engagement activities, digital education, and radio engagements.
Published on Brandfit.
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