The World Out-of-Home Organisation (WOO), recognized as the apex global body for Out-of-Home
(OOH) advertising and an advocate for the industry’s interests worldwide, has thrown its weight behind
the inaugural edition of the Location Marketing Awards (LOMA) scheduled to take place on September
29, 2023, at the Marriot Hotel in GRA Ikeja, Lagos.
The backing from WOO is preceded by the approval and further endorsement of LOMA by the
Advertising Regulatory Council of Nigeria’s (ARCON), following a rigorous vetting and verification process
of LOMA’s procedures. This endorsement marks a significant milestone as LOMA becomes the first
awards platform in Nigeria to voluntarily undergo and successfully pass the ARCON test, aligning with
the latter’s recently enacted legislation pertaining to awards within the Integrated Marketing
Communications (IMC) industry.
Curated by the OOH Academy, LOMA has a primary objective of recognizing and honouring outstanding
individuals and OOH companies that have contributed significantly to the industry’s growth year after
year.
LOMA also comes with the advantage of being among the few awards platforms in the IMC industry to
be audited by reputable auditing company, Mazars in Nigeria.
Kingsley Onwukaeme, the visionary convener of LOMA, emphasized the importance of the partnership
with Mazars in Nigeria, explaining that collaborating with this globally recognized organization, known
for its specialized services in audit and assurance, financial and business advisory, is pivotal to ensuring
the utmost fairness and transparency in the award selection process. “Our partnership with Mazars is
because their expertise in overseeing the external audit process will guarantee the fairness and
transparency of the award outcomes.”
LOMA has also gone into other local and international partnerships including one with BroadSign, a
leading Canadian digital out-of-home marketing platform as well as ABSEN, a renowned Chinese
company specializing in LED display solutions, covering indoor, outdoor, and rental applications.
Now in its voting stages, LOMA has had a call for entry that lasted weeks with various players in the OOH
putting in their entries for the various categories of awards for contest.
Currently, LOMA is in the midst of its voting stages, after a comprehensive call for entries that spanned
several weeks. Numerous stakeholders from the OOH industry have eagerly submitted their entries
across various award categories. Now, the fate of these entries lies in the hands of the voters, who
comprise professionals from the marketing communications industry, determining the eventual winners
and their achievements in this prestigious event.
Expressing his immense enthusiasm for the forthcoming event, Onwukaeme shared that LOMA
represents an initiative long overdue for the OOH industry. He confidently asserted, “LOMA is here to
stay, and the OOH Academy is committed to enhancing the industry holistically through continuous
learning and the celebration of excellence.”
Published on Brandfit.
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