Elvis Eromosele
Introduction
The consumer is the nucleus of all production and marketing activities. It is therefore important for brands to
observe the consumer closely and pay particular attention to the consumer’s journey if sustainable growth is the
object.
In this digital age, experts argue that the consumer journey is more dynamic and interconnected than ever
before. Brands that adapt to these changes and prioritize customer-centric approaches are more likely to succeed
in this evolving landscape.
Today, information flows freely and consumer choices are increasingly shaped by digital landscapes, the
intersection of law, marketing, and technology becomes a pivotal arena. To get ahead of the curve and be in a
position to steer your brand sustainably, in these times, you need to attend the MediaConsortium Conference
and Awards (MCCA 2023).
This conference and awards ceremony, scheduled to be held in Lagos, on Thursday, September 28, 2023, at the
prestigious Sheraton Hotels and Towers in Ikeja marks a momentous event as industry and brand luminaries and
thought leaders converge and sparks are expected to fly. The theme of this inaugural conference promises to
unravel the enigma of the “Consumer Journey in a Digital Age: Prospects and Challenges.”
In an era where screens are our windows to the world, information is currency and marketing strategies are
transformed in the blink of an eye, understanding the consumer journey has never been more critical. MCCA
2023 promises to be a crucible for insights and revelations, a forum where the digital landscape and consumer
behaviour merge to form a tapestry of opportunities and dilemmas.
The keynote address, a symphony of wisdom to set the tone, will be delivered by a seasoned industry expert
whose insights are the compass guiding businesses through the labyrinth of the digital age. However, what truly
sets MCCA 2023 apart is the dynamic panel discussion, a forum where ideas collide, and perspectives converge.
The maestro orchestrating this harmonious symposium is none other than Barrister Florence Abebe, the
formidable Chief Legal Officer of the FCCPC.
Joining Barrister Abebe in this intellectual pursuit are luminaries such as Obinna Inogbo, the Principal PR
Executive at Worktainment Limited, a public relations firm with a finger on the pulse of consumer sentiment,
and Nelson Ochonogor, a Global Fintech consultant and Digital Transformation strategist, whose insights into
the digital realm have reshaped industries. Yes, together with other seasoned experts in the Integrated Marketing
Communications (IMC) space and allied industries, paths to the future can be mapped.
As the sun rises over Lagos on that fateful Thursday morning, MCCA 2023 will embark on an expedition into
the heart of the digital landscape. It’s an adventure where the stakes are high, and the rewards are boundless,
where consumer behaviour and digital innovation converge. With Barrister Florence Abebe and a league of
experts at the helm, the voyage promises to be not just informative but transformative.
The journey into the future of consumerism begins here, and MCCA 2023 is your compass. Get ready to
navigate the digital frontier, for in this age of transformation, the consumer journey is the ultimate destination.
Why Should You Be Part of This Journey?
MCCA 2023 is not just another conference; it’s a unique opportunity to shape the future. Here’s why you should
support and attend:
Invaluable Insights: Gain a deeper understanding of the ever-evolving consumer landscape in the digital age.
Acquire insights that will revolutionize your approach to marketing, legal practices, and technology integration.
Networking: Connect with industry leaders, experts, and like-minded individuals who share your passion for
innovation and consumer advocacy. Forge meaningful partnerships and collaborations that can drive your career
or business forward.
Stay Ahead of the Curve: In an era where change is constant, MCCA 2023 equips you with the tools to stay
ahead. Be at the forefront of industry trends and innovations, positioning yourself as a pioneer in your field.
Empowerment: As a participant, you become part of a movement that empowers consumers and shapes
responsible business practices. Your presence contributes to the collective drive for positive change.
Inspiration: Be inspired by success stories, case studies, and transformative ideas shared by our esteemed
speakers. Discover new possibilities and approaches to solving challenges in your industry.
It bears repeating, “The journey into the future of consumerism begins here, and MCCA 2023 is your compass.”
Stand with us as we navigate the digital frontier because, in this age of transformation, the consumer journey is
the ultimate destination. Join us at MCCA 2023 and become a catalyst for change in the digital world. Together,
we unlock the future. ‘
Elvis Eromosele, a corporate communication professional and public affairs analyst, lives in Lagos. He can
be reached via elviseroms@gmail.com
Published on Brandfit.
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