OPPO’s Commitment to Sustainability: Enhancing Product Durability and ESG Contribution

In an era where environmental consciousness is paramount, consumers are placing increasing importance on the longevity and eco-friendliness of their tech products. OPPO, the global technology innovator, has not only recognized this shift in consumer priorities but is also at the forefront of this movement, actively enhancing product quality to ensure lasting durability while reducing its environmental impact. With a steadfast commitment to sustainability, OPPO is making impressive strides in contributing to Environmental, Social, and Governance (ESG) goals.

OPPO’s corporate ethos is deeply rooted in sustainability. The company, in its quest to become a responsible corporate citizen, has been consistently releasing sustainability reports for the past three years, offering a transparent look into its sustainable development initiatives. Upholding its brand mission, “Technology for mankind, kindness for the world,” OPPO has undertaken a long-term commitment to virtuous innovations.

Elevating Product Quality for Sustainability

At the heart of OPPO’s sustainability strategy lies an unwavering commitment to product quality. In OPPO’s QE reliability lab, products undergo exhaustive testing that surpasses industry standards, aiming to provide not just solid device longevity but impeccable durability. These tests include simulations of years of use, replicating typical damage scenarios such as drops in harsh environments with extreme heat, humidity, or low temperatures, along with rigorous evaluations of water resistance, wear resistance, and more.

Moreover, the company has incorporated longevity into the product design itself. OPPO’s Battery Health Engine, since its debut in 2022, has been integrated into dozens of its smartphones. This technology ensures that the battery maintains at least 80% of its capacity even after four years of use, significantly surpassing industry standards and resulting in a remarkable reduction in e-waste.

Leading the Way in Industry Ecology

OPPO has taken proactive steps to promote industry ecology by joining initiatives like the Eco Rating Labeling Scheme. As one of the pioneers to join this scheme initiated by leading European mobile operators, OPPO is evaluated on five key environmental performance areas: durability, repairability, recyclability, and climate efficiency. This commitment to transparency and accountability sets a benchmark for the industry and reinforces OPPO’s dedication to sustainable practices.

Green Packaging Initiatives

OPPO recognizes the urgency of reducing plastic usage and has made remarkable strides in adopting eco-friendly packaging materials. A notable example is the packaging for the Find N2 Flip, which is entirely paper-based and biodegradable, aligning seamlessly with OPPO’s overarching environmental goals.

As consumers increasingly prioritize eco-conscious choices, OPPO’s dedication to a sustainable future stand as a shining example. By actively bridging the gap between technology and environmental responsibility, OPPO not only sets a positive precedent but also contributes significantly to ESG goals.


Published on Brandfit






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