PinkDrive NPC, South Africa’s much-loved cancer screening and awareness organisation, announced that the CEO of Publicis Groupe Africa, Koo Govender, has been appointed as an executive member of its board.
“I feel extremely privileged to have been invited to play a significant role at PinkDrive NPC,” says Govender. “I have always believed in this organisation as it addresses the cancer crises in South Africa in new and inspiring ways.” By providing a mobile solution to address the ongoing healthcare inaccessibility in communities across the country, PinkDrive is allowing treatable cancers to be detected and treated timeously, which can help prolong and even save the lives of countless South Africans.
This latest board appointment is part of PinkDrive’s ongoing plan to encourage key partnerships between the corporate, government and civil sectors to create a comprehensive strategy to address the healthcare inequality in the non-communicable disease area of the public health system.
In her new role, Koo will drive a key focus on creating impact in the communities in which PinkDrive operates as a non-profit organisation. Publicis Group Africa (PGA) has also committed to supporting PinkDrive by providing pro-bono advertising campaigns and media engagement to create awareness and spread valuable messaging and information. PGA is part of the leading global communications and advertising Publicis Groupe, which is currently the second largest communications group in the world, with over 100 000+ talented minds in over 100 countries.
Koo’s inspiring career trajectory and growth, from Communications Director at Mnet to becoming the first female CEO at VWV group’s experiential agency, followed by her role as CEO of dentsu SA and now, most recently, taking over the reins as first female CEO of Publicis Groupe Africa, has led her to become the industry icon she is today.
Koo’s vast knowledge and experience has culminated in her being a judge on all major creative industry awards panels, such as Canne Lions, Loeries, AdFocus, ProMax India, Asia, Australia and Africa Awards, over the years. Her passion for people and creativity has led Koo to sit on multiple industry and NGO boards, now adding PinkDrive to the list.
Noelene Kotschan, CEO and Founder of PinkDrive NPC said, “Koo’s long history of leadership, coupled with her experience in the advertising industry makes her an ideal person for the role. I look forward to working closely with Koo to continue to ensure PinkDrive remains on the forefront of gender-related cancer screening and awareness to indigent communities in South Africa.”
Published on Brandfit