Insight Redefini Appoints Babatunde Shobanjo as Group Chief Operating Officer and General Manager

Insight Redefini, a leading advertising and communications
agency and a member of Troyka Holdings announces the promotion of Babatunde Shobanjo
to the esteemed position of Group Chief Operating Officer and General Manager. With over 13
years of dedicated service in the industry, Babatunde brings a wealth of experience and a
passion for driving business vision, operational excellence, and client relations.
Babatunde Shobanjo’s journey in the advertising landscape spans a remarkable career
trajectory, marked by influential roles at Dimeo & Co in Chicago, Grey Advertising in London,
and Saatchi & Saatchi London prior to joining Insight Communications. His dynamic
approach and commitment to infusing a sense of enjoyment into work, have earned him
admiration and trust from clients, influencing positive relationships across the industry.
Tayo Oyedeji, Group Chief Executive Officer at Redefini, expressed confidence in Babatunde’s
capabilities, stating, “Babatunde has consistently demonstrated exceptional leadership and a
unique ability to foster strong client relationships. His promotion to Group Chief Operating
Officer and General Manager is a testament to his unwavering commitment and invaluable
contribution to our agency’s growth and success.”
In his new role, Babatunde will steer Insight Redefini’s operational strategies, aligning people
and processes to actualize business objectives, and ensure the delivery of exceptional results.
His multifaceted talents and extensive industry experience position him to drive innovation
and elevate the group’s regional performance.


About Insight Redefini
Insight Redefini, renowned as the solutions enterprise, is the marketing innovation and business
transformation group of Troyka Holdings and the NIgeria representative of the world’s largest
advertising network by market capitalization, Publicis Groupe. Insight Redefini houses six (6) distinct
creative marketing and communications hubs, delivering the most iconic creative solutions for human-
centred business growth.
As West-Africa’s largest integrated marketing communications group, it comprises Insight Publicis – the
change-leading creative advertising company; Quadrant MSL – the strategic communications and PR
arm, building influence and impact; Starcom Media Perspectives – The human experience strategic

media planning and buying company; Leo Burnett – the HumanKind creative company and boutique
agency; Digitas, the digital solutions company; and All Seasons Zenith – the ROI strategic planning and
buying company.

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