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Oluwaseyi Layade to head Leo Burnett Lagos as Chief Operating Officer, Ushering in a New Era of Excellence in Advertising

Leo Burnett Lagos, member of West-Africa’s largest
integrated marketing group, Insight Redefini, and grand-prix winner at last year’s LAIF Awards
announces the appointment of Oluwaseyi Layade to the esteemed position of Chief
Operating Officer, effective January, 2024.
With an illustrious career spanning over 16 years in marketing communications, Layade has
consistently showcased exceptional leadership, strategic prowess, and an unwavering
commitment to innovation.
Tayo Oyedeji, Group Chief Executive Officer at Insight Redefini, expressed his confidence in
Layade’s appointment, stating, “Oluwaseyi Layade’s journey has been marked by an
unwavering commitment to excellence and a remarkable ability to drive strategic initiatives.
Her elevation to Chief Operating Officer at Leo Burnett Lagos is a testament to her
outstanding leadership, innovative thinking, and unwavering dedication to the industry.”
Having commenced her advertising journey at 141 Worldwide, now Nitro 121, Layade quickly
established herself as a pivotal force in shaping the success stories of renowned brands in
Nigeria. Her strategic insights and innovative approaches during her tenure significantly
impacted British American Tobacco’s Brand & Trade Marketing initiatives, solidifying her
reputation as a dynamic and results-driven professional.
Transitioning to SPV Communications Ltd in 2017, Layade’s operational acumen and
leadership skills were instrumental in steering the consortium to new heights, delivering
substantial value to MTN Brand.
Joining Ogilvy Nigeria in 2020 as Head of Client Service, Layade orchestrated geometric
growth, expanding business operations into experiential and public relations. Her
instrumental role in managing influential brands like Coca-Cola, Airtel, Friesland Campina, Bill
& Melinda Gates Foundation, Sterling Bank, European Union, and NBC Universal underscored
her versatile expertise and strategic acumen.

In addition to her corporate responsibilities, Oluwaseyi serves as the present Chairman of
Women in Advertising, exemplifying her dedication to fostering diversity and inclusion within
the industry.
In January 2023, Layade assumed the role of Account Management Director at Insight
Publicis, showcasing her exceptional capabilities in overseeing diverse business portfolios.
As she ascends to the esteemed role of Chief Operating Officer at Leo Burnett Lagos, Layade’s
dedication, vision, and unwavering commitment to excellence stand as guiding principles.
Her appointment reaffirms Leo Burnett’s commitment to innovation, client-centricity, and
operational excellence.

About Leo Burnett Lagos
Leo Burnett Lagos is an affiliate of Leo Burnett Company, Inc., otherwise known as Leo Burnett Worldwide,
Inc., Leo Burnett Worldwide is a globally active advertising company, founded in 1935 in Chicago, USA, by
Leo Burnett. Part of Publicis Groupe, the agency is one of the largest global agency networks with 85
offices and more than 9,000 employees.
Leo Burnett Lagos was awarded the Grand Prix Award 2023 for it’s creative campaigns conceived and
implemented for some of the country’s biggest brands, resulting in 18 gold awards, 20 silver awards, 19
bronze awards, and the most prestigious award of the festival— the Grand Prix, which is usually given for
an outstanding creative concept that redefined industry standards.

About Insight Redefini
Insight Redefini, renowned as the solutions enterprise, is the marketing innovation and business
transformation group of Troyka Holdings and the NIgeria representative of the world’s largest
advertising network by market capitalization, Publicis Groupe. Insight Redefini houses six (6) distinct
creative marketing and communications hubs, delivering the most iconic creative solutions for human-
centred business growth.
As West-Africa’s largest integrated marketing communications group, it comprises Insight Publicis – the
change-leading creative advertising company; Quadrant MSL – the strategic communications and PR
arm, building influence and impact; Starcom Media Perspectives – The human experience strategic
media planning and buying company; Leo Burnett – the HumanKind creative company and boutique
agency; Digitas, the digital solutions company; and All Seasons Zenith – the ROI strategic planning and
buying company.

Published on Brandfit

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