Concepts; Victoria Jonah, Senior Manager, Corporate Finance, Sunbeth Global
Concepts; Ibukun Opeke, Deputy Chief Operating Officer, Sunbeth Global Concepts;
Adeyemi Aduwo, Head, Treasury Operations, Sunbeth Global Concepts; Omotayo
Mampouya, Head, Legal & Compliance, Sunbeth Global Concepts; and
Abdussamad Abdurrahman, Manager, Communications and Corporate Affairs,
Sunbeth Global Concepts during the E1 Lagos GP in Lagos recently.
At first glance, agriculture and electric boat racing couldn’t be more different. One is
rooted in the soil; the other, driven by the sea. Yet for Sunbeth Global Concepts, the
connection is obvious, both demand innovation, courage, and a commitment to
sustainability that runs deeper than profit.
When the E1 Lagos GP made its African debut on the city’s shoreline earlier this
month, it wasn’t just a race. It was a conversation about the future, how Africa can
join the shift toward cleaner, smarter, and more responsible industries. And in that
conversation, Sunbeth’s voice stood out.
As a company shaping Africa’s agricultural and industrial value chains, Sunbeth’s
presence at the Africa’s first all-electric powerboat championship wasn’t simply
sponsorship. It was symbolism. It reflected a belief that sustainability must be
circular, that what happens on land affects what flows into our waters, our
economies, and our shared environment.
While the RaceBird’s glided across Lagos waters, powered by clean energy, Sunbeth
saw a mirror of its own journey: pushing boundaries in sectors long defined by
tradition, building new systems that are efficient, ethical, and future-ready.
From smallholder farms to industrial processors, Sunbeth has spent years helping
communities adopt cleaner technologies, improve yields, and reduce waste. That
same vision, of innovation serving both people and the planet, was alive in the
waves of the E1 Lagos GP.
In a weekend defined by speed and spectacle, Sunbeth brought substance. Its
involvement reminded onlookers that sustainability is not just an environmental goal
but an economic strategy, one that connects agriculture, trade, and clean energy in
ways that secure Africa’s growth for generations to come.
As the boats slowed and the Lagos skyline shimmered at sunset, the message was
clear: sustainability isn’t a race, it’s a relay. And from land to sea, Sunbeth is
determined to carry the baton.
Published on Brandfit