Category: Features & Editorials
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‘SORRY,’ YOU ARE NOT SORRY: Why Apology Is Not Always Enough
By Ishola Ayodele In today’s fast-paced, digitally connected world, a crisis can spread like wildfire, with the potential to do significant damage to a company’s reputation and bottom line. And when a crisis hits, one of the first things that many companies do is issue an apology in an attempt to mitigate the damage and…
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2023 Election: The Role of Media Monitoring Services
By Queen Nwabueze This 2023 election season is a true test of the much-vaunted objectivity of journalists. Journalism’s pursuit of Objectivity strives to enable readers to form their OWN opinions about a story. This implies that the media (mainstream and digital) must present the facts solely before allowing the potential voters to offer them their…
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To Save Nigeria’s N500 Trillion Insurance Industry
By Elvis Eromosele Last week, I passed by the ever-busy Computer Village and saw shop after shop loaded floor to top with laptops. I thought to myself, what happens if there is an incident, say fire? Do they have insurance? I shuddered to think of the sheer loss. Insurance, experts insist, has the potential to…
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Making The Circular Economy Work for 210 Million Nigerians
By Elvis Eromosele Nigeria has a huge population. Current estimates put it in the region of 210 million. This is a huge number. There is no prize for guessing that this number of people will produce humongous amounts of waste. The challenge is how prepared are the managers of the economy to deal with the…
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Tackling The Menace Of ‘The Great Flood’
By Dr Harrison Eromosele The annual ritual flooding which every so often besieged and submerged communities, suburbs, towns and certain metropolises across several states and countrywide has degenerated from being a recurring decimal problem to a recurring death crisis. The havoc wrecked by this year’s deadly flooding is overwhelmingly unprecedented. Indeed, it has earned for…
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Celebrating Brand Value Through The Consumer Value Award
By Elvis Eromosele The value of a thing is intrinsic. It is hidden yet visible. It is the ‘why’ of a product or service. It is what it is purpose-fit for. It is said that value determines the acceptance or otherwise of a thing. Typically, when awards are conferred, they are usually based on value,…
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Why Tobacco Harm Reduction Will Reduce the Prevalence of Smoking
By Lanre Odusile In many countries, cigarette packs now come with both graphic and text health warnings to smokers on the health risks associated with their consumption. However, have these warnings deterred smoking? For people who smoke, quitting remains the best option to avoid the health risks associated with tobacco consumption and non-smokers are advised…
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Transforming The Marketing Landscape With The Consumers Value Broadcasting Platform
By Elvis Eromosele Today the average consumer is inundated with advertising at every turn. Indeed, with smartphones, mobile devices, online games, moving billboards and smart television, there is now hardly any safe space, whether online or offline. It is a jungle out there. It is not surprising therefore that brands struggle to get a signal…
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Time for a national conversation on Nollywood
THE PUBLIC SPHERE with Chido Nwakanma Please Google “Rituals in Nollywood movies”, dear reader. I did so to commence this article, and a list of YouTube movies hit me. Their titles had rituals as a staple: 2022 Royal Rituals, Back-to-Back Rituals, complete movies. and Journey of Rituals, Season 1 and Pant Ritual Season 1. Other titles included The Devil’s…
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EGO BOYO: CREATING MAGIC WITH FILMMAKING
Seasoned and skilled Nigerian actress and film producer, Nwakaego (Ego) Boyo is on a mission to reposition filmmaking in Nigeria, Africa, and the world with her unique talent of telling stories that tug at the heart, soothe the soul, and travel to a place where magical thoughts bring to life our deepest dreams. A gifted Nigerian bag…
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Assault: The Albatross of LASUTH Healthcare workers
By Olutayo IRANTIOLA The spate of physical violence in our society has increased tremendously, daily; the media is inundated with the news of all forms of assaults. It seems as if people have not taken lessons from all this reportage as it keeps rising astronomically. Unfortunately, this ugly trend has not spared healthcare workers and…