Features & Editorials

Why Tobacco Harm Reduction Will Reduce the Prevalence of Smoking

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By Lanre Odusile In many countries, cigarette packs now come with both graphic and text health warnings to smokers on the health risks associated with their consumption. However, have these warnings deterred smoking? For people who smoke, quitting remains the best option to avoid the health risks associated with tobacco consumption and non-smokers are advised …

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Transforming The Marketing Landscape With The Consumers Value Broadcasting Platform

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By Elvis Eromosele Today the average consumer is inundated with advertising at every turn. Indeed, with smartphones, mobile devices, online games, moving billboards and smart television, there is now hardly any safe space, whether online or offline. It is a jungle out there.  It is not surprising therefore that brands struggle to get a signal …

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Time for a national conversation on Nollywood

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THE PUBLIC SPHERE with Chido Nwakanma  Please Google “Rituals in Nollywood movies”, dear reader. I did so to commence this article, and a list of YouTube movies hit me. Their titles had rituals as a staple: 2022 Royal Rituals, Back-to-Back Rituals, complete movies. and Journey of Rituals, Season 1 and Pant Ritual Season 1. Other titles included The Devil’s …

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EGO BOYO: CREATING MAGIC WITH FILMMAKING

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Seasoned and skilled Nigerian actress and film producer, Nwakaego (Ego) Boyo is on a mission to reposition filmmaking in Nigeria, Africa, and the world with her unique talent of telling stories that tug at the heart, soothe the soul, and travel to a place where magical thoughts bring to life our deepest dreams. A gifted Nigerian bag …

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Assault: The Albatross of LASUTH Healthcare workers

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By Olutayo IRANTIOLA  The spate of physical violence in our society has increased tremendously, daily; the media is inundated with the news of all forms of assaults. It seems as if people have not taken lessons from all this reportage as it keeps rising astronomically. Unfortunately, this ugly trend has not spared healthcare workers and …

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Consequences of Price-Fixing Behaviour in the Nigerian Advertising Market

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Prof. Martin Ike-Muonso Introduction   APCON’s decision to develop a set of rules to govern the behaviour of the advertising market participants is highly commendable. There is no doubt that the industry will do much better Ceteris Paribus if it follows through with some of the measures it has put in place. Nevertheless, for this …

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THE FUTURE IS HUMAN: Glimpses into the Future of Marketing by Tolu S. Koyejo

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Many have wondered why Artificial Intelligence (AI) didn’t predict the Corona Virus pandemic. I understand that AI systems are being deployed for the monitoring and control of the outbreak. However, powerful futures are rarely discovered primarily by Analytics. They are, as Walt Disney said “created first in the mind, and next in the activity”. This …

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Before you ‘brand’, BUILD! by Tolu S. Koyejo

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“We hired a brand consultant and developed a great brand strategy. Our ad agency went on to create and produce an ad campaign that far exceeded our capability to deliver the brand promise. We ended up with disappointed customers, internal conflicts and brand credibility erosion.” CEO, (Telco giant*) This is what happens when branding efforts …

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International Breweries’ Kickstart Holds 6th Edition of Awards Ceremony, Empowers Young Entrepreneurs with 60 Million Naira Grant, Training and Mentorship

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Government dignitaries, heads of agencies, and captains of industries were in attendance at the sixth edition of the youth enterprise empowerment scheme, Kickstart Initiative Awards Ceremony which held in Lagos recently.   2021 Kickstart Initiative Beneficiaries   The corporate social investment scheme initiated by the International Breweries Foundation, the CSR arm of International Breweries Plc, …

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GROHE wins coveted Red Dot Award 2021 for its interactive platform GROHE X

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Digital platform GROHE X wins Red Dot Award Brands & Communication Design 2021 in new “Digital Solutions” category Starting point for a new era of brand experience: customized content for B2B target groups meets space for personal exchange A complete success: around 222,000 visitors have already explored GROHE X since the launch NG, October 25, …

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Ray-Ban and Facebook Launch ‘Ray-Ban Stories’ Smart Glasses

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Facebook, Inc. and Ray-Ban release the next generation of smart glasses, Ray-Ban Stories. The highly anticipated collaboration brings forward a new way to seamlessly capture, share and listen through your most authentic moments. The announcement was made today by Mark Zuckerberg and Rocco Basilico in a virtual announcement detailing the partnership and the exciting capabilities. …

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