Tag: #Elvis Eromosele
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Building Resilience in Tough Times
By Elvis Eromosele Two sisters, year 5 and 3 were playing behind my resident. The younger one who was drinking pure water started pouring some away, like children are prone to do. And I heard the older sister rebuke her, “Stop it, don’t you know Nigeria is hard?” it was startling and unsettling to realise…
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Navigating Nigeria’s Economic Turbulence Through Forward Focus Action
Elvis Eromosele Nigeria is a complex country. It is facing significant challenges across nearly every sector. Today, the confluence of rising insecurity, galloping inflation, and diminishing productivity has plunged the nation into an economic quagmire. As prices soar and manufacturers shutter their operations, the imperative for decisive action to foster economic recovery and stability has…
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Time For NCC To Ease Consumer Pain By Unraveling The Data Expiry Dilemma
Elvis Eromosele In recent years, the telecommunications landscape in Nigeria has witnessed exponential growth, with an increasing number of users relying on data services for communication and connectivity. Data service has become a tremendously successful market segment for Telcos. In Q3 2023, Nigeria’s top mobile network operators, MTN and Airtel, collectively generated N403.2 billion from…
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Upholding Quality of Service in Nigeria’s Communications Sector
By Elvis Eromosele The Nigerian telecommunications sector has undergone a remarkable transformation, evolving from a modest network of fewer than 500,000 connected lines to a staggering 200 million over two decades. This growth serves as a testament to the country’s progress in the realm of connectivity and economic development. The Nigerian Communications Commission (NCC), continues…
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Navigating the Digital Frontier: MediaConsortium Conference 2023 Explores the Consumer Journey
Elvis EromoseleIntroduction The consumer is the nucleus of all production and marketing activities. It is therefore important for brands toobserve the consumer closely and pay particular attention to the consumer’s journey if sustainable growth is theobject. In this digital age, experts argue that the consumer journey is more dynamic and interconnected than everbefore. Brands that adapt to…
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Strengthening Nigeria’s Distribution System to Transform the Digital Economy
By Elvis Eromosele Recently, I had the task of sending prescription glasses in a case to Benin City. After considering all the available options, it became clear that taking it to a park and paying one thousand naira was the best way to get it delivered, on the same day. It was cost-effective, and timely…